AI Insights · Timothy · January 2024
Q4 2023: Top 5 iOS Horror Games Surge in Latin America
A Sensor Tower blog analysis reveals the Q4 2023 performance of the top 5 horror games on iOS in Latin America, showcasing downloads and user engagement trends.
As the year 2023 came to a close, horror game enthusiasts in Latin America showed their unwavering appetite for thrills and chills on their iOS devices. Sensor Tower's data provides a glimpse into the performance of the top horror games in the region for the fourth quarter.
Starting with Five Nights at Freddy's AR, the game saw a significant spike in downloads, peaking at 34M in late October. The weekly active users followed a similar trend, with a high of 82K in the same period. Revenue also saw an upward trend, hitting a high of $899K towards the end of December.
The Baby In Yellow also experienced a strong quarter, with downloads reaching a zenith of 26M during the Christmas week. The weekly active users mirrored this growth, climbing to 67K by the quarter's end. The game's revenue grew modestly, with notable earnings of $187K in early November.
Granny, while not generating revenue, maintained a stable download rate with a notable increase to 19M downloads by December 25th. The weekly active users for Granny showed a consistent growth, ending the quarter with 57K active users.
For The Ghost - Survival Horror, the download numbers showed a healthy climb to 14M by the end of December. Despite a revenue drop to zero in late November, the game bounced back slightly to $79K in revenue by mid-December. Active users reached their highest at 29K towards the end of the quarter.
Lastly, Hello Neighbor demonstrated a steady performance in the region. Downloads saw an increase to 9M by the Christmas week, and active users peaked at 24K in the same timeframe. The game's revenue also saw a high of $853K at the year's end.
For more insights and detailed analytics on app performance, Sensor Tower is the go-to resource for app industry data and trends.